The roadmap to boost brand value: Copylove

Founded in 2015, Copylove is a boutique copywriting and strategic content solutions studio that offers branding, copywriting and strategic content solutions to corporate enterprises, brands, businesses and entrepreneurs.  The Founder Gunjan Pai says that they specialize in creating a wide variety of niche brand work including naming, taglines, positioning, short-form content such as social media, and long-form pieces such as whitepapers, publications, etc. She adds, “We are a lean-principled firm with a collaborative DNA. Our all-women team works remotely from Mumbai, Delhi, Bangalore and Goa. The team makes high-quality, persuasive…

Read More

Ravedesign: A Design Perspective

Ravedesign, incubated at NSRCEL, is a design consulting firm with a special focus on retail and the shopping centre industry.  Says Co-founder Sangeeta Vernekar, “For retail brand store designs, we add value through creative thought processes based on thorough research on international trends, shopper behavior and operational management. In case of design of shopping centres, we have the required expertise of handling all aspects of design from master planning to architecture, interiors, signage design and placemaking, which is a unique mix of design services. We also offer fit out management…

Read More
Pictures for Representation Only

Image Consultancy through workshops and one-on-one sessions: The White Lily Training Services

The White Lily Training Services, incubated at NSRCEL, aims to help people project a powerful positive image and first impression, by conducting life skill and soft skill workshops and providing one-on-one consultations.  The Founder, Meenakshi Gupta says, “The White Lily Training Services was amongst the Top 100 start-ups in the WSP 3.0. Our main objective is to transform people through impactful courses on body language, appearance management, public speaking skills, positive attitude, creating professional wardrobe, personality development, etiquette, and communication. We also provide a complete package of Image Consultancy. These…

Read More
Odisha fellows explaining sustainability values of handicrafts

Sustainable Handicrafts, Toothsome Edibles, Native-Knitted Clothing & Much More Were Showcased at ‘The MGNF Product Exhibition’ at IIMB on January 25 and 26, 2023

Highlights: The Mahatma Gandhi National Fellowship Programme by IIMB conducted an Exhibition on January 25 and 26.  Products were brought by MGNF fellows from around 40 districts covering six states – Karnataka, Goa, Odisha, Haryana, Uttarakhand and Tripura.  The exhibition’s objective was to espouse local artistic livelihoods and surface perceptions of urban consumers on products made by SHGs, tribal communities, and others. The Mahatma Gandhi National Fellowship Programme held an exhibition showcasing sustainable handcrafts, toothsome edibles, native-knit clothing, recycled books, etc., at the IIMB Campus on January 25 and 26,…

Read More

The unfortunate case of Mrs. Kochhar – A Personal Reflection1 The institution called independent directors needs to be reviewed. And made more accountable. I will not be surprised if far too many independent directors really do not function in an environment that does not allow them to be truly independent, writes Prof. G Sabarinathan

Mrs Chanda Kochhar, former head of ICICI Bank and her husband were arrested on December 23, 2022.  I have been tracking the development relating to Mrs. Kochhar and the “high value” loans she is alleged to have made to the Videocon group ever since the story was broken in 2018. Not so much for the enormity of the scam, if it were established to be one.  Niravbhai and Mehulbhai have proven that they can do far better, more than even a certain shipyard firm.  When it comes to plundering at…

Read More

Spotlighting Women’s Health

The Sustainability Task Force at IIM Bangalore organised an engaging and interactive session on ‘Women’s Health: Safe & Sustainable Management’, on 13th December, at the campus auditorium. The discussion on eco-friendly, economical, comfortable and convenient options for period care was led by Ms Smita Kulkarni, Environmentalist & Entrepreneur, and Dr Meenakshi Bharath, Gynaecologist & Green Warrior. Professor Haritha Saranga, Chairperson of the Sustainability Task Force and faculty in the Production & Operations Management area at IIMB, welcomed the speakers and set the context for the discussion with a presentation on…

Read More

NSRCEL hosted the first-ever ‘WSP Santhe’ on 22nd September

IIM Bangalore’s innovation and entrepreneurship Centre of Excellence – NSRCEL – hosted the first-ever ‘WSP Santhe’ on 22nd September 2022, an event which saw product display of the Women Start-up Program (WSP) ventures (of both WSP 3 incubates and WSP 4 pre-incubates) at the IIMB campus. The day was also the launch day for pre-incubation of participants of the Women Start-up Program 4. The event included a conference at the IIMB auditorium in the afternoon, during which Prof. Suresh Bhagavatula of the Entrepreneurship area delivered the welcome address. Thereafter, the…

Read More
Prantae Solutions: Towards early detection and effective cure

Prantae Solutions: Towards early detection and effective cure

Prantae Solutions Private Limited (One Person Company) is a healthcare device and diagnostic start-up from Bhubaneswar, Odisha. The Founder, Dr. Sumona Karjee Mishra, shares that Prantae was set up on 1st June 2015 and has been placed among the top 30 medical device and diagnostic manufacturers of India and adjudged the only one from Eastern India by Biospectrum India 2020-2021.  Describing her entrepreneurial journey further, she adds: “The firm has also been winning the CII-IPR award for the last four years. We have strong R&D activity with a DSIR recognized…

Read More

ChocoWishes: A way to gift from the heart through the tastebuds

ChocoWishes is a boutique chocolaterie that, according to the Founder Surbhi Singhania, specializes in high quality, artisan chocolates and healthy bakes with an increasing focus on sustainable and reusable packaging. “Our stash is full of chocolates, cookies and healthy bakes. The treats are eggless, artisanal and handcrafted fresh in small batches. Our products lie at the sweet spot between price and quality and add value to working millennials with a hectic hedule. We are one of the very few brands who have brought the famous Edible Cookie Dough to India,…

Read More
Kohort: Towards mobility, upskilling and access to professional jobs

Kohort: Towards mobility, upskilling and access to professional jobs

Kohort is a start-up that, according to its founder, strives to include a broader segment of people to experience mobility and access to professional jobs, while upskilling them and exploring a wide array of career pathways.  “The objective of Kohort is to reduce the social mobility gap and ensure more people are mobile; provide high-impact support by teaching hard and soft skills to help people secure professional employment, and teach people that there is always an alternative path. We want people to experience what it is like to be a…

Read More