Ausum: The wholesome way to stress-free lives

NSRCEL-incubated start-up Ausum aims to make stress relief simple and self-care effortless so that people can live longer, sick-free and also live lives full of happiness. Founder Mayura says that she believes in getting to the root of the problem by combining ancient knowledge of botanicals with technology. “Humans have coexisted with plants for thousands of years and we believe in using their power to heal our bodies. We extract active ingredients from medicinal plants and clinically validate their effect. We deliver these precise dosages of plant-based supplements in the…

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$10 Billion Forex Losses: Shock or Strategy The asymmetric nature of the shock to the US and Indian economy is playing to the RBI’s advantage, but some of the risks – particularly if investors decide to flock back to Chinese tech stocks – will truly test the RBI’s resolve, writes Ram Iyer.

The last two weeks have seen a sharp decrease of $10billion in India’s forex reserves. In ordinary circumstances this would have raised alarm bells of investors pulling out dollar deposits in search of better returns from the long anticipated and now confirmed first of a series of 25 basis points rate hikes by Jeremy Powell. Although this may well be true, the picture is incomplete without considering the impact of the Russia-Ukraine war on our coffers. With the reduced reserves the RBI has strengthened the rupee making our oil import…

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He who pays the piper calls the tune

Is it fair to cast on investors the responsibility that founders build well-governed enterprises, asks G.Sabarinathan1 Troubled startups and their financial benefactors are back in the news again for the wrong reason. We first had the issue of a founder who allegedly waxed a little too eloquent on a phone call with his banker.  Enquiry into the said founder seems to have expanded with a few arms of the government jumping into the fray, wanting to know more.  Yet another company’s fund raising efforts seems to have run into trouble…

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Ikshana: Another way to look at eyewear

Set up in March 2021, eyewear accessory brand Ikshana aims to be the most creative and sought-after platform for eyewear accessories that changes the way people look at eyewear. The brand consists of a range of products such as charms, arm covers and crochet covers which are used to add to the users’ existing frames and sunglasses. “The easy to slide on and off products promote sustainability of glasses and create an affordable fashion solution with unique styling. Ikshana also makes eyewear accessories that kids would appreciate and easily add…

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Kids fashion…the sustainable and eco-friendly way

Kids outgrow clothes very fast and significant amounts of non-renewable resources get used to make their clothes that are used only for a short time. The start-up PureCloth.co has found a way to reinvent the way kids’ clothes are made. To extend usage, PureCloth has devised the ‘Grow-with-me’ collection which applies the art of design featuring extendable outfits that grow along with the kids. The firm follows Circular Fashion Design Principles; all their outfits are designed and manufactured to be disassembled so that they can be repaired, reused, remade and…

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“The Cult of We”: The story of a venture funded start-up that nearly imploded

By Professor G. Sabarinathan1 Ever since its first attempt at an Initial Public Offering (IPO) was dropped, news about the developments at the highly visible co-working space provider, WeWork, later on rechristened as The We Company started tumbling out in the form of numerous press stories.  Books were written about its meteoric rise and the equally visible crises it descended into. This article is based on one such book, The Cult of We – WeWork, Adam Neumann, and the Great Startup Delusion by Eliot Brown and Maureen Farrell2.  Both Brown…

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From safe childhood to secure future… NSRCEL-incubated start-up Hapchi aims to build a safe childhood for every child by accompanying children along their transformational journey through all the years of pedagogy

Hapchi is a body safety and skill development organization that aims to empower children from an early age. The firm’s age-appropriate, structured, step-by-step holistic program is designed for children aged between three and sixteen years, to help them develop skills such as assertiveness, resilience, persistence and emotional regulation. This in turn will help the children cope with and handle issues such as threats of abuse, bullying, cybercrime and mental health concerns, with the involvement of parents and schools. The Hapchi team works at the grassroots level with children as the…

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Camouflage at its best on campus!

A pair of Indian scops owls on the IIMB campus, spotted and photographed by Darshan H N. admin1

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Towards green jobs and cleaner air As COP26 is all set to start on Nov 1, Dr Deepti Ganapathy, faculty in the Management Communication area at IIMB, whose soon-to-be-published book on ‘Media and Climate Change’, talks to Vancouver-based Brent Perry, CEO, Sterling PlanB, who is spearheading SHIP Zero, on what is takes to chart a course to true zero emissions for trans-oceanic shipping

Studies have shown that annual UN climate summits receive intense global media coverage. This coverage not only keeps the local public engaged and leads to an interesting exchange of knowledge about climate politics but also mobilizes people to combat Climate Change. In my soon-to-be published book on Media and Climate Change, I noted that this was evident at COP 19 held in Copenhagen, where nearly 130 heads of state from 191 countries and over 40,000 scientists, activists and industrialists registered for the convention. Alok Sharma, President for COP26 and Minister…

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Madhumita Bhaskar of ShrotaHouse.

Striking the right note Aimed at inculcating a sense of joy in Indian classical music among children, ShrotaHouse is the brainchild of Madumita Bhaskar who quit a career in computers to pursue and nurture the arts

ShrotaHouse is a hub for preschoolers and primary school children to help them explore and enjoy Indian classical music. It has designed programmes to provide novel music learning experiences. Launched as a pilot in 2021 and incubated under the Women Startup Program at NSRCEL at IIM Bangalore, they have reached over 200 children till date. Madhumita Bhaskar, the founder, is a student of Hindustani classical music. A singer and  composer, she has been a disciple of Prof. Milind Malshe of Mumbai, an exponent of Jaipur-Atrauli gharana of Hindustani khayal music,…

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