Selling the Premium in Freemium

July 9, 2018August 21, 2018 Dhruva Jaishankar FEATURED News and events 0

The Research and Publications office of IIM Bangalore hosted a seminar, on July 06, by Professor PK Kannan on the topic, ‘Selling the Premium in Freemium’. It was an illuminating discussion about three of Professor Kannan’s papers. Prof. PK Kannan Dr. P. K. Kannan is the Dean’s Chair in Marketing Science at the Robert H. Smith School of Business at the University of Maryland, USA. His main research focus is on marketing modeling, applying statistical and econometric methods to marketing data. Currently, his research focuses on attribution modeling, media mix modeling,…

Unpacking the Wisdom of the Crowd and Friends: The Role of Rater and Firm Expertise on Social Influences in Online Ratings Prof. Sarang Sunder explains how his study can influence a firm’s online reputation management, product and post product strategy, and more at seminar hosted by IIMB’s Research & Publications office

July 9, 2018August 20, 2018 Dhruva Jaishankar FEATURED News and events Uncategorized 0

07 July, 2018: The Research and Publications office of IIMB hosted a seminar on July 05, by Professor Sarang Sunder, on ‘Unpacking the Wisdom of the Crowd and Friends: The Role of Rater and Firm Expertise on Social Influences in Online Ratings’. It was an enlightening discussion about his upcoming paper. Professor Sarang Sunder The talk started with Professor Sunder speaking about the initial idea based on his colleague’s obsession with board games and the existence of an online board game rating community. They wanted to find out whether there…

Monetary Policy and Debt Management Policy: Should they be controlled by Independent Entities? At a panel discussion hosted by IIMB’s Centre for Corporate Governance and Citizenship on July 04, experts also take questions from students

July 6, 2018August 21, 2018 Dhruva Jaishankar Centres of excellence FEATURED News and events 0

The Centre for Corporate Governance and Citizenship (CCGC) at IIMB hosted a panel discussion on Independent monetary policy and a separate debt management policy for India on July 4, 2018. The discussion is current and topical because of the increasing globalization across the world. This results in a need to create an independent monetary policy and separate debt management from the Reserve Bank of India. The panel was composed of Dr. S.S. Bhalla, a member of the Prime Minister’s Economic Advisory Council, Mr. B.K. Bhattacharya (IAS), the former Chief Secretary…

Taking the lead for happy feet

July 5, 2018August 21, 2018 Dhruva Jaishankar FEATURED Life @ IIMB – Student Speak 2

TheVerb Studio is a startup founded by Ilangovan K S and Bharath Kumar J – two NIT Trichy tech grads with a passion for dance. They are revolutionizing the way dance is taught, by introducing technology into traditional dance classes. Founders Bharath Kumar J and Ilangovan K S TheVerb Studio was started when the two founders realized that it was very hard for people to get access to quality dance lessons in India. Being “70% dancers and 30% engineers”, as co-founder Ilangovan says, and knowing that the world was shifting…

Walking the Talk: Industry Recognition for MOOCs

July 1, 2018August 21, 2018 admin FEATURED MOOCs 0

‘The MOOCs sounds great, but will I get a job after completing it?’ is a typical question we, at the IIMBx MOOCs Programme, often hear when we talk about ourMassive Open Online Courses and lifelong learning. Converging Marketplace of Digital Learning Credentials Skills Marketplace: Picture courtesy https://www.flickr.com/photos/photobom/36056608455/ The answer is ‘We are definitely getting there,’ and I say that for two converging reasons: Supply: Like any other consumer-driven movement, this recruitment world is also witnessing the slow (yet steady) onslaught of online credentials as students and professionals are acquiring skills through…

Yes to Life and No to Drugs

June 28, 2018August 21, 2018 Dhruva Jaishankar FEATURED News and events 0

June 26th is observed as the International Day Against Drug Abuse as decided by the United Nations. It was appropriate for a talk by Dr. Sachin Sinha of Narain Sewa Sansthan. One of the NGO’s primary aims is drug abuse awareness through anti-drug programs. The talk covered various aspects of drug use and abuse and was received by a packed auditorium at IIMB. Dr. Sinha started by exploring the causes that induce people to use drugs – stress and peer pressure. He urged people not to give in. “You don’t…

Effective sales talent: No longer an elusive dream?

June 28, 2018August 21, 2018 Dhruva Jaishankar FEATURED Life @ IIMB – Student Speak 0

Ntalents.ai is a startup created by engineers Mayank Sharma, Deepika Anu and Varun Narula. They are developing an evaluation tool which identifies behavioural and soft skills in salespersons. This test gives their clients useful data to identify whether prospective employees will be good salespeople, or will simply know the theory of sales. The company was formed when Mayank Sharma observed that tech companies had proper evaluation techniques but sales The founding team – Varun Narula, Mayank Sharma, Deepika Anu companies didn’t. He believed that there was a need for such…

Seed to stitch: Fabric Monde shows the way Fabric Monde is a B2B player that brings low carbon footprint fabrics of Indian origin to mainstream fashion brands. The company came into existence when the Co-founder & CEO Jyothi D, from IIM Lucknow, discovered that the space of homespun fabrics like khadi was only 2.5% from 2001-14 but had leapt to 35% in 2016-17. After studying the sector and working on several pilots in their business model, the co-founders, Jyothi and Hemalatha, believed they could build an enterprise based on sustainability that has now taken the world by storm.

June 28, 2018August 21, 2018 admin FEATURED Life @ IIMB – Student Speak 1

Co-founders Jyothirmayi Dakkumall and Hemalatha Kanneganti Fabric Monde works on addressing market linkage for 95 weaver units out of 4859 leads from across 16 states within the first year of establishment. They are a sourcing partner for 30+ brands and hope to grow this portfolio to 350 brands in the next year. “There are many start-ups in the area of handlooms and sustainable fashion, but they are based on the B2C model. The real challenge lies in sourcing these fabrics for all the small and large labels,” says Jyothi. Accolades…

India Innovation Challenge Design Contest 2018 is launched at NSRCEL, IIMB’s incubation centre

June 21, 2018August 20, 2018 Dhruva Jaishankar FEATURED News and events 0

There was a clear call for innovative ideas from India’s engineering students at the Texas Instruments – India Innovation Challenge Design Contest (TI-IICDC) 2018 which was launched at the NS Raghavan Centre for Entrepreneurial Learning (NSRCEL) at IIM Bangalore on June 20, 2018. The event was also broadcast live on Facebook.The N.S. Raghavan Centre for Entreprenurial Learning (NSRCEL) is an incubator for entrepreneurial ideas. Representatives from Texas Instruments, NSRCEL and the Department of Science and Technology (DST) opened registrations for a new batch of fresh entrepreneurs to convert their ‘dreams…

PGPEM student represents IIMB at Oxford seminar

June 21, 2018August 20, 2018 admin FEATURED News and events 0

Neha, a student of the Post Graduate Programme in Enterprise Management (PGPEM), was selected to attend a seminar, ‘Leading with Purpose in a Networked world’ at Oxford. The seminar was organized by Saïd Business School, in collaboration with the Aspen Institute US in Oxford, U.K. Twenty-two selected students representing different countries and 19 different business schools explored some fundamental questions underlying leadership in a globalizing world such as how do leaders align individual and organizational values across cultures; what is the vision of a good society which honours entrepreneurial…