Over the last two years, most of my reading, beyond my work, have focussed on the role of technology and how it can shape the future of individuals, corporations and society, in ways that we can conceive and mostly in ways that we cannot even imagine! As a student of human behaviour, technology has always fascinated me. I am technologically challenged which means that I adopt technology only when I am forced to, but I find myself spending time in museums that house new technologies, in reading about the new…
Category: FEATURED
Rethinking playtime Anthill Creations’ goal is for every child to have a playground within walking distance
Anthill Creations is a not-for-profit startup, being incubated at IIMB’s NS Raghavan Centre for Entrepreneurial Learning, and aims to bring playgrounds and play back into the lives of children. The team aims to involve the community and build sustainable playgrounds. They are the first company in the market who is working on accessibility of play. Anthill Creations was formed when the five founders – Nancy Charaya, Souradeep Paul, Vishesh Gupta, Nupur Agrawal and Pooja Rai – were in college. They, “like ants”, came together to build something bigger than themselves.…
Plop: Stories that Pop This start-up being incubated at NSRCEL offers stories in a completely different, chat-based format.
Penbound is a startup founded by Anushka Shetty and Vineet Shetty. They believe that their product Plop will re-introduce storytelling to the world. They decided to develop the idea when they pitched it to a group of publishers who, they say, loved it in the Delhi World Book Fair. Co-founder – Anushka Shetty Co-founder Vineet Shetty “Attention spans of the youth today have shrunk immensely with some studies claiming that it is only 7 minutes long. This is a product of our digitalized society and the shorter attention spans have…
Selling the Premium in Freemium
The Research and Publications office of IIM Bangalore hosted a seminar, on July 06, by Professor PK Kannan on the topic, ‘Selling the Premium in Freemium’. It was an illuminating discussion about three of Professor Kannan’s papers. Prof. PK Kannan Dr. P. K. Kannan is the Dean’s Chair in Marketing Science at the Robert H. Smith School of Business at the University of Maryland, USA. His main research focus is on marketing modeling, applying statistical and econometric methods to marketing data. Currently, his research focuses on attribution modeling, media mix modeling,…
Unpacking the Wisdom of the Crowd and Friends: The Role of Rater and Firm Expertise on Social Influences in Online Ratings Prof. Sarang Sunder explains how his study can influence a firm’s online reputation management, product and post product strategy, and more at seminar hosted by IIMB’s Research & Publications office
07 July, 2018: The Research and Publications office of IIMB hosted a seminar on July 05, by Professor Sarang Sunder, on ‘Unpacking the Wisdom of the Crowd and Friends: The Role of Rater and Firm Expertise on Social Influences in Online Ratings’. It was an enlightening discussion about his upcoming paper. Professor Sarang Sunder The talk started with Professor Sunder speaking about the initial idea based on his colleague’s obsession with board games and the existence of an online board game rating community. They wanted to find out whether there…
Monetary Policy and Debt Management Policy: Should they be controlled by Independent Entities? At a panel discussion hosted by IIMB’s Centre for Corporate Governance and Citizenship on July 04, experts also take questions from students
The Centre for Corporate Governance and Citizenship (CCGC) at IIMB hosted a panel discussion on Independent monetary policy and a separate debt management policy for India on July 4, 2018. The discussion is current and topical because of the increasing globalization across the world. This results in a need to create an independent monetary policy and separate debt management from the Reserve Bank of India. The panel was composed of Dr. S.S. Bhalla, a member of the Prime Minister’s Economic Advisory Council, Mr. B.K. Bhattacharya (IAS), the former Chief Secretary…
Taking the lead for happy feet
TheVerb Studio is a startup founded by Ilangovan K S and Bharath Kumar J – two NIT Trichy tech grads with a passion for dance. They are revolutionizing the way dance is taught, by introducing technology into traditional dance classes. Founders Bharath Kumar J and Ilangovan K S TheVerb Studio was started when the two founders realized that it was very hard for people to get access to quality dance lessons in India. Being “70% dancers and 30% engineers”, as co-founder Ilangovan says, and knowing that the world was shifting…
Walking the Talk: Industry Recognition for MOOCs
‘The MOOCs sounds great, but will I get a job after completing it?’ is a typical question we, at the IIMBx MOOCs Programme, often hear when we talk about ourMassive Open Online Courses and lifelong learning. Converging Marketplace of Digital Learning Credentials Skills Marketplace: Picture courtesy https://www.flickr.com/photos/photobom/36056608455/ The answer is ‘We are definitely getting there,’ and I say that for two converging reasons: Supply: Like any other consumer-driven movement, this recruitment world is also witnessing the slow (yet steady) onslaught of online credentials as students and professionals are acquiring skills through…
Yes to Life and No to Drugs
June 26th is observed as the International Day Against Drug Abuse as decided by the United Nations. It was appropriate for a talk by Dr. Sachin Sinha of Narain Sewa Sansthan. One of the NGO’s primary aims is drug abuse awareness through anti-drug programs. The talk covered various aspects of drug use and abuse and was received by a packed auditorium at IIMB. Dr. Sinha started by exploring the causes that induce people to use drugs – stress and peer pressure. He urged people not to give in. “You don’t…
Effective sales talent: No longer an elusive dream?
Ntalents.ai is a startup created by engineers Mayank Sharma, Deepika Anu and Varun Narula. They are developing an evaluation tool which identifies behavioural and soft skills in salespersons. This test gives their clients useful data to identify whether prospective employees will be good salespeople, or will simply know the theory of sales. The company was formed when Mayank Sharma observed that tech companies had proper evaluation techniques but sales The founding team – Varun Narula, Mayank Sharma, Deepika Anu companies didn’t. He believed that there was a need for such…