How do TED talks work? Experiences from a TEDx speaker in my class for my PGP course Communication for Leaders – By Rakesh Godhwani, Adjunct Faculty, Centre for Management Communication, IIM Bangalore

August 1st, 2018I offer an elective called ‘Communication for Leaders’ to the second year MBA students at IIMB. The elective is grounded in the theories of charismatic leadership and persuasive communication. The final leg of this elective is to explain how ceremonial speeches like motivational speeches, keynote speeches and my favourite, TED talks bring an impact in audiences. I am fascinated by TED talks. They are great case studies of the theory that we discuss in my course and also happen to be my research focus. So I understand them…

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