- Prithwiraj Mukherjee
Assistant Professor of Marketing
IIM Bangalore
Do you run a hotel, or a hotel booking website or service? In that case, you have probably heard about the sharing economy, and the impending threat of AirBnB, an online service that allows homeowners around the world to rent out their apartments to travellers for low rates.
Other instances of the sharing economy are services that allow freelancers to earn money by becoming part-time cab drivers, grocery delivery personnel or do other jobs in their spare time. In fact, even the ubiquitous bitcoin, now both valuable and infamous for being the choice of many unsavoury characters, is a product of the sharing economy — bitcoins can be “mined” or generated by letting out your idle computer to large computing projects across the world.
Read other Anchors and Prospects pieces @ Is AirBnB disrupting the hotel industry? Probably not yet
