Prof. U Dinesh Kumar Publishes Book on Business Analytics

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Prof. U Dinesh Kumar Publishes Book on Business Analytics

September 5, 2017August 20, 2018 admin Books By Faculty FEATURED 0

Titled ‘Business Analytics – The Science of Data-Driven Decision Making’, the book provides a holistic perspective of analytics with theoretical foundations and applications of the theory using examples across several industries 05 September, 2017, Bengaluru: A book titled, ‘Business Analytics – The Science of Data-Driven Decision Making’, authored by Professor U Dinesh Kumar, faculty and Chairperson, Decision Sciences and Information Systems area, IIM Bangalore, has been published by Wiley India Pvt. Ltd. Written with the aim of becoming the primary resource for students of Business Analytics, this book provides a holistic…

Prof. S Ramesh Kumar’s Book ‘Consumer Behaviour: The Indian Context (Concepts and Cases)’ Published

August 3, 2017August 21, 2018 admin Books By Faculty Uncategorized 1

Prof. S Ramesh Kumar A revised version of his earlier work, the new book reflects rapid changes in the Indian and global markets, and the valuable feedback received from subject matter experts, students and working professionals engaged in the discipline 02 August, 2017, Bengaluru: A book titled, ‘Consumer Behaviour: The Indian Context (Concepts and Cases)’, authored by Dr. S Ramesh Kumar, Professor in the Marketing area at IIM Bangalore, has been published recently, by Pearson Education. This is a revised version of his earlier book titled, ‘Consumer Behaviour and Branding: Concepts, Readings and…