The day started with a sumptuous breakfast and a long ride to Pyeongtaek, where the SsangYong Motor factory is located. In South Korea as part of our international immersion module, we were treated to a delicious lunch at Ashley by our hosts, KAIST College of Business. Following this, we went to the SsangYong Motor factory.
SsangYong’s portfolio comprises top-notch SUVs such as Rexton, Korando and Tivoli. Mahindra & Mahindra holds approximately 72 per cent stake in the company. The factory at Pyeongtaek was awe-inspiring, especially since I had no exposure to the automotive industry and this was my visit to such a factory. Inside the plant, we were told in detail the entire manufacturing process, starting from chassis to the final product. The company’s adherence to safety and quality stood out.
Following the factory visit, Satish Karandikar, Assistant Managing Director, SsangYong Motor, gave us an overview of Korean culture and the company. We were surprised to learn that Korea is digitised to the extent that there is no concept of ‘cheques’. Satish highlighted that Koreans are known for their patriotism — they have a ‘my country first’ approach to even consumption of products. He explained how SsangYong plans to maximise fuel efficiency, local manufacturing, EV/AV and car sharing, among other things.
The country is full of surprises and I am excited for what’s to come next.
– Devi SG
(This story was first published on Business Line on Campus: https://www.bloncampus.com/b-school-corner/a-trip-to-the-ssangyong-motor-factory/article24745115.ece)
