What women want…. Worksera, being mentored under the Women Startup Programme (WSP) 2016-17, at IIMB’s NS Raghavan Centre for Entrepreneurial Learning (NSRCEL), helps women find work opportunities

Meeta Verma – Worksera

10 January, 2018: Meeta Verma, an alumnus of NIT Raipur, is a Product Manager with expertise in engineering and product development in iOS applications. Meeta has been working as a freelance Product Manager on the international platform Elance (Upwork) for more than 10 years, and has now started on an entrepreneurial journey, having been selected among the top 15 in the Women Start-up Programme for incubation at NS Raghavan Centre for Entrepreneurial Learning (NSRCEL), IIM Bangalore.

Meeta’s brainchild, Worksera, aims to tap the vast and underutilised women workforce in India. It plans to be a talent cloud of skilled women with escrow enabled payment gateway to facilitate remote working.

There is only 21% women participation in the workforce in the urban sector. More than eight million qualified women-graduates, though talented and qualified, remain jobless, owing to varied reasons including remote location, socio-cultural issues and childbirth.

On the other hand, there are also start-ups and companies struggling to find the right (wo)man for the job.

Worksera is a talent cloud which will work towards removing this discrepancy of demand and supply in the job market. It will provide a web-based platform for skilled women and companies to collaborate and work remotely. The app will have a smart search powered by AI to match the right talent with companies’ requirement and integrated video/voice chat for real time consulting jobs.

Worksera has an all-women team and a concept aimed at helping women become micro entrepreneurs and be financially independent. Employing women helps start-ups bring diversity into their teams and gain stronger business results.

Worksera was one of the five start-ups from the Women Start-up Programme 2016-17 that was showcased at the launch event of the second Women Start-up Programme at IIMB and Worksera’s founder Meeta Verma shared her journey from idea to a running venture while being incubated at NSRCEL. She thanked NSRCEL and Goldman Sachs for this initiative which is the only programme in India that incubates ventures by women entrepreneurs in ideation phase, nurtures them and converts them into enterprises.

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