Finding global markets for local artisans A handmade home décor brand that showcases weaves and wood craft from Rajasthan, Chhattisgarh and UP, Soha Editions was incubated at NSRCEL’s Women Start-up Program

Soha Editions is a luxurious handmade home decor brand that prides itself on offering unique designs and supporting artisans. The brand was founded with the belief that home decor should be more than just functional; it should be a statement piece that reflects personal style and taste.

From hand-woven textiles to hand-carved wood, from the freshness of Rajasthan’s vibrant colours hand-blocked on cloth to tribal motifs of Chattisgarh and from luxurious hand-knotted rugs to bohemian feel of jute flat weaves, every item is crafted with attention to detail. But beyond the beauty of their products, they also believe in supporting and uplifting the artisans who create them. They work with talented makers from around the country to bring their skills and traditions to the forefront, ensuring that each piece is not only beautiful, but also has a meaningful story behind it.

Their collection helps you discover the unique beauty of handmade home decor from the villages of Rajasthan, Uttar Pradesh and Chhattisgarh.

Jasleen Gumber, the Founder, says: “Throughout my career, I have always been fascinated by the craftsmanship of local art. This led me to pursue my majors in social work and history and to take up a job in the National Museum, Delhi, which eventually led me to work for a luxury home decor brand, Jaipur Rugs. I then freelanced for other handcrafted luxury home decor brands. I have intensively worked and interacted with rural artisans across India, which steered me to work on my dream idea of supporting these artisans and taking their work to global markets and houses. These artisans were my inspiration. Therefore, I founded the brand called ‘Soha Editions’. ‘Soha’ means a star and for us, our stars are our artisans.”

Gumber continues, “The biggest support I got in crafting my journey of entrepreneurship was through NSRCEL and I was fortunate to be a part of WSP4. The constant push from and belief shown in the venture by our mentors and team encouraged us to start something constructive. Every day has been a new learning and adventure for me.”

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