20 February, 2018, Bengaluru: A book titled, ‘Unmet Needs of Entrepreneurship: Why Entrepreneurs Do What They Do’, written by S Parthasarathy, Head – Alumni Relations, IIM Bangalore, and alumnus of IIMB’s Post Graduate Programme in Management, Class of 1994, has been published recently, by Rupa Publications.
S Parthasarathy, Head – Alumni Relations, IIM Bangalore
The book, with a plethora of examples and illustrations, is centred around the idea of ‘needs’ and its impact on various aspects of entrepreneurship.
It explores what motivates/stops people from getting into entrepreneurship, which needs of a business are met by getting into business, which needs of entrepreneurs are met by getting into entrepreneurship, decision-making patterns of pioneers/followers, coping with business failures, and many more ideas revolving around entrepreneurship.
The book has just been listed on various eCommerce websites (pre-order) and is also available in bookstores across cities.
Amazon.in
Flipkart.com
Infibeam.com
