Prof. S Ramesh Kumar’s Book ‘Consumer Behaviour: The Indian Context (Concepts and Cases)’ Published

Prof. S Ramesh Kumar A revised version of his earlier work, the new book reflects rapid changes in the Indian and global markets, and the valuable feedback received from subject matter experts, students and working professionals engaged in the discipline 02 August, 2017, Bengaluru: A book titled, ‘Consumer Behaviour: The Indian Context (Concepts and Cases)’, authored by Dr. S Ramesh Kumar, Professor in the Marketing area at IIM Bangalore, has been published recently, by Pearson Education. This is a revised version of his earlier book titled, ‘Consumer Behaviour and Branding: Concepts, Readings and…

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Cutting-edge Research by Faculty of IIM Bangalore

Faculty members at IIM Bangalore generate knowledge through cutting-edge research in all functional areas of management that would benefit public and private sector companies, and government and society in general. The knowledge generated by IIMB faculty appears in leading academic journals with high citation index and impact factor. Many textbooks and working papers are written on a regular basis. Research carried out by IIMB is used to augment new courses and executive education programmes. Journal of Economic Theory Vol. 158, Part A, July 2015, pp. 232-258 Paper Title: Dynamic choice…

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Cutting-edge Research by Faculty of IIM Bangalore

Faculty members at IIM Bangalore generate knowledge through cutting-edge research in all functional areas of management that would benefit public and private sector companies, and government and society in general. The knowledge generated by IIMB faculty appears in leading academic journals with high citation index and impact factor. Many textbooks and working papers are written on a regular basis. Research carried out by IIMB is used to augment new courses and executive education programmes.   Management Science   Vol. 61, No. 11, February 2015, pp. 2720-2738   Paper Title: An…

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Cutting-edge Research by Faculty of IIM Bangalore

Faculty members at IIM Bangalore generate knowledge through cutting-edge research in all functional areas of management that would benefit public and private sector companies, and government and society in general. The knowledge generated by IIMB faculty appears in leading academic journals with high citation index and impact factor. Many textbooks and working papers are written on a regular basis. Research carried out by IIMB is used to augment new courses and executive education programmes.   Journal of the Royal Statistical Society: Series A   Paper Title: Bayesian estimation of long-term…

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Cutting-edge Research by Faculty of IIM Bangalore

Faculty members at IIM Bangalore generate knowledge through cutting-edge research in all functional areas of management that would benefit public and private sector companies, and government and society in general. The knowledge generated by IIMB faculty appears in leading academic journals with high citation index and impact factor. Many textbooks and working papers are written on a regular basis. Research carried out by IIMB is used to augment new courses and executive education programmes.   The International Journal of Human Resource Management   Volume 26, 2015 – Issue 9  …

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Cutting-edge Research by Faculty of IIM Bangalore

Faculty members at IIM Bangalore generate knowledge through cutting-edge research in all functional areas of management that would benefit public and private sector companies, and government and society in general. The knowledge generated by IIMB faculty appears in leading academic journals with high citation index and impact factor. Many textbooks and working papers are written on a regular basis. Research carried out by IIMB is used to augment new courses and executive education programmes.   Human Relations Paper Title: The shaping of sustainable careers post hearing loss: Toward greater understanding…

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Cutting-edge Research by Faculty of IIM Bangalore

Faculty members at IIM Bangalore generate knowledge through cutting-edge research in all functional areas of management that would benefit public and private sector companies, and government and society in general. The knowledge generated by IIMB faculty appears in leading academic journals with high citation index and impact factor. Many textbooks and working papers are written on a regular basis. Research carried out by IIMB is used to augment new courses and executive education programmes.   Journal of International Business Studies   Journal Title: Navigating identity duality in multinational subsidiaries: A…

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Cutting-edge Research by Faculty of IIM Bangalore

Faculty members at IIM Bangalore generate knowledge through cutting-edge research in all functional areas of management that would benefit public and private sector companies, and government and society in general. The knowledge generated by IIMB faculty appears in leading academic journals with high citation index and impact factor. Many textbooks and working papers are written on a regular basis. Research carried out by IIMB is used to augment new courses and executive education programmes.   Journal of Business Finance and Accounting   Journal Title: Impression Management and Non-GAAP Disclosure in…

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Cutting-edge Research by Faculty of IIM Bangalore

Faculty members at IIM Bangalore generate knowledge through cutting-edge research in all functional areas of management that would benefit public and private sector companies, and government and society in general. The knowledge generated by IIMB faculty appears in leading academic journals with high citation index and impact factor. Many textbooks and working papers are written on a regular basis. Research carried out by IIMB is used to augment new courses and executive education programmes.   The International Journal of Human Resource management   Journal Title: Organizational career development initiatives for…

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Cutting-edge Research by Faculty of IIM Bangalore

Faculty members at IIM Bangalore generate knowledge through cutting-edge research in all functional areas of management that would benefit public and private sector companies, and government and society in general. The knowledge generated by IIMB faculty appears in leading academic journals with high citation index and impact factor. Many textbooks and working papers are written on a regular basis. Research carried out by IIMB is used to augment new courses and executive education programmes. Journal of Macroeconomics   Journal Title: Monetary policy and noise traders: A welfare analysis Abstract  …

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