What I Learned at IIMB: A Memoir

Author: Ruth Stevens

Ruth P. Stevens consults on customer acquisition and retention, for business-to-business clients. Ruth serves on the boards of directors of the HIMMS Media Group, and the Business Information Industry Association. She is a trustee of Princeton-In-Asia, past chair of the Business-to-Business Council of the DMA, and past president of the Direct Marketing Club of New York. Ruth is a sought-after speaker and trainer. She has served as a visiting adjunct professor of marketing in Hong Kong, Singapore, Buenos Aires and Athens. Ruth held senior marketing positions at Time Warner, Ziff-Davis, and IBM. She studied marketing management at Harvard Business School, and holds an MBA from Columbia University.

Life on IIMB campus is so vibrant, and stimulating, I didn’t really miss the fact that I rarely went to town to enjoy what the rest of Bangalore had to offer. I arrived at IIMB in Term 5, namely September to November 2018, from NYU Stern, where I am an adjunct professor of marketing. It wasn’t my first trip to India. I had visited twice in the past, as a tourist and a conference speaker. But this was my first extended stay, and chance to really settle in, and get…