Year: 2021

Plop from NSRCEL’s Women Start-up Program The Women Startup Program of NSRCEL, the start-up hub at IIM Bangalore, aims to support ambitious and innovative women entrepreneurs by enabling them to transform their idea into a business venture. Plop is one such example.

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About the venture In the world of podcasts and Insta stories, Plop is a global, mobile-first company that creates immersive and interactive fiction for a young audience. Co-founded by Anushka Shetty, an IIMB alumna and Vineet Shetty, an ISB alum, in 2019, Plop hooks on a unique, fast-paced format to develop interactive bite-sized fiction to entertain and educate the Gen Y and Gen Z audience. The Mumbai-based platform uses a format that takes written word and infuses multiple multimedia elements like video, audio, and role-playing mobile-based simulations to give a…

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Cunomial from NSRCEL-GS 10K Programme Through programs such as 10,000 Women, NSRCEL, the start-up hub at IIM Bangalore, has successfully impacted several ventures of women entrepreneurs. Cunomial is one such venture.

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About the Start-up Cunomial provides cloud-native, simple and easy-to-use digital products for institutions of all sizes through the Software-as-a-Service [SaaS] business model which reduces the need for institutions to buy and support a broad range of IT infrastructure. One of the critical challenges faced by most institutions is inadequate technical infrastructure and the skilled manpower to adopt and use digital products. Cunomial intends to bridge this digital divide by providing easy-to-use and simple cloud-native products with no infrastructure requirements and best-in-class customer support for appropriate adoption and usage. Cunomial was started in June 2018 after incubation at…

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Learning Matters from Social Program of NSRCEL

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NSRCEL, the start-up hub at IIM Bangalore, through its Social Program, aims to support early-stage non-profits and for-profit ventures with a focus on harnessing digital technology to tackle pressing social problems. Learning Matters is one such venture. Learning Matters is an award-winning ed-tech organization headquartered in Bangalore. They focus on one of the largest problems faced by the Indian education sector – falling quality of learning outcomes in the majority of students. They use tech tools and Artificial Intelligence to solve this systemic problem and to scale the solution effectively, to large numbers…

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B-school grads have avenues to create jobs in Karnataka’s flourishing eco-system Deepti Ganapathy, Faculty of Management Communication, IIMB writes about the context, culture and communication of Karnataka’s industrial path to help potential investors navigate through its complex eco-system…

Deepti Ganapathy FEATURED News and events  0

Karnataka retaining it’s No.1 position in the second edition of India Innovation Index ranking released by NITI Aayog, opens up a vista of opportunities for young management graduates. As noted by a top Government official in a media report, “the pandemic triggered an economic shutdown, while the role of innovation to revitalise the economy took precedence.”  In this innovation matrix, the role of dissemination of crucial information pertaining to policy and ease of implementation of schemes cannot be undermined. This is where communication – through traditional mainstream media channels as…

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What NEP 2020 overlooked Prof. Malay Bhattacharyya lists five key areas that policymakers would do well to focus on

Malay Bhattacharyya FEATURED Opinion  0

Educate mothers: A child, in its formative years, especially in India, is almost always with its mother every day, in most families. This is the time when a child’s character gets moulded. An educated mother, as it were, is critical for education of her child. Children look up to their mothers for answers to all questions – from academic information to social norms, from hygiene and health to values, from nature to sports. Mother is the first teacher and the go-to person for every child. A well-resourced mother, who answers…

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Women Entrepreneurship in India – A Story in Two Surveys The ‘one size fits all’ approach to growing unicorns as the unidimensional goal of entrepreneurial policy, that is currently considered fashionable, has to give way to a more pluralistic and inclusive set of policies for nurturing entrepreneurship among women in India, writes Dr. G. Sabarinathan

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YourStory (YS) recently published a survey of women in tech entrepreneurship.  The survey MakersIndiaWomeninTechReport-1603954154238.pdf (yourstory.com)) (is based on investments consummated between January 2018 and June 2020 and startups that have at least one woman co-founder. The findings of the survey are not heartwarming to anyone who cares about women in entrepreneurship.  About 5.8% or $ 1.69 billion of a total of $ US $ 29.4 billion of capital that was invested during the period was invested in 378 enterprises that had at least one woman co-founder.  That tells us that…

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